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How We'll Pivot in 2021

Lindsey Borchard of Lindsey Brooke Design

We learned a lot about design, business, and life in general in 2020, and we are all going into this next year with clear eyes about what was and wasn't working and how we want to go forward. Our overall focus for the year will be putting our heads together to improve what is already working well at Lindsey Brooke Design, which will -- hopefully -- set us up to be able to dream big and try new things in the coming years. But for now, here's what we're going to focus on this year.

Take on design clients nationwide. Rather than assume most of our clients will be in Southern California, we'll open ourselves to taking on clients around the country without hesitation. Last year we served our first out-of-state client and learned a ton about how to design, procure, and install projects virtually, and this year we are going to refine that process even more. This means doing more virtual presentations, meetings, and site visits -- both locally and out of town -- and adding and updating technology to make that as seamless as possible for our team, our clients, and our vendors and trades. As always, we'll keep our clients in the loop so they will always know what to expect as we move forward with their projects.

Lindsey Brooke Design Showroom

Reach new clients through our Studio. Our industry is bursting at the seams and while we would love to be able to take on every client who is interested in our services, we have to figure out how to serve them in a sustainable way. So, how can we serve more clients without burning ourselves out with too many projects? One way we are doing this is by opening our showroom in Westlake Village for an intimate, personalized shopping experience. We've curated the offerings to reflect what we are seeing, loving, and using in our clients' homes so you can get the LBD look without waiting on a full-service design schedule. We'll be offering in-store design services so you can order to-the-trade furnishings and of course we'll have plenty of smaller goods like vintage rugs, artwork, and accessories ready to take home. Stay turned for more information about our opening date very soon!

Stick with what we know. Instead of adding in new ventures and brainstorming more big ideas, we are going to stick to what we know and make it perfect this year. That means continuing to refine our processes for this new normal and making sure that our client experience is top notch. From how we onboard clients to design presentations and everything in between, we're giving it all a once-over to make sure that the LBD experience is efficient, sustainable, and enjoyable.

Focus on education. I ALWAYS love to invest back into my business, and I really love helping other business owners do the same. Since we'll be making so many changes to the LBD business model, it's time to update our courses to reflect them. It's my personal goal to offer Design Camp more frequently in 2021, which will mean more opportunities to gather with smart, creative folks and learn from each other. If you are interested in attending one of the three sessions we have planned this year, tickets will go on sale January 22 for Design Camp subscribers and February 1 to the general public. Click here for all the details on what to expect, where you'll stay, and all the awesome ways it can benefit your business.

Photos by Amy Bartlam


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